The black and blue bezel (strongly reminiscent of the Rolex GMT Master II BLNR and effectively identical to TAG Heuer’s previous release, which you can read about here), The black hours (6pm-6am) represent the night, and the blue (6am-6pm) represent daylight. It makes perfect sense for the TAG Heuer Formula 1 David Guetta Special Edition to feature this complication. I suppose if I were an international music star, known for my globe-trotting, the first thing I’d ask for on a watch bearing my name would be a GMT function. But is it just a name or has this watch actually been inspired by Guetta himself? Strapping a watch on one of those record-spinning wrists surely guarantees excellent exposure – especially so to that younger generation of consumers who most Swiss brands have so far failed to win over and are now trying to connect with. Guetta is known the world over, and has fans that flock to his gigs and idolise his style and swagger. And it’s hardly possible to accuse TAG Heuer of anything other than smart product placement. So it’s just about plausible that Guetta’s lifestyle is sufficiently pressurised to justify his role as an ambassador for the brand. In case you’re prone to violent bouts of jealousy, I should warn you: There are a lot of helicopters and adoring fans. To market the release and to give us regular folk a peek inside his daily routine, David Guetta has made a short film for us to enjoy. Their collaboration has resulted in the release of the TAG Heuer Formula 1 David Guetta Special Edition. It actually makes a lot of sense when you consider their “Don’t Crack Under Pressure” slogan is just as relevant to a superstar DJ (Guetta), a Hollywood icon (DiCaprio), or a catwalk model (Delevigne), as it is to a steely athlete like Kimi Raikonnen, or Lewis Hamilton. But TAG Heuer are looking for spokespeople in pressurised environments, not just sport. As far as ambassadorships go, the pairing of David Guetta and TAG Heuer seems a little off beat.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |